My New Email Signature - Meny Hoffman

"It's not good enough to be on the right track - you also need to keep moving forward"

Besides being a pithy saying, I’ve adopted it as my new email signature. Now you’re probably thinking, who cares what your new email signature is??? Read on and I’ll explain why I’ve chosen to publicize my e-mail signature on our blog.

There is a common truism I repeat all the time. The way you really get loyal clients is by building “know, feel and trust” and the way to do that requires a lot of work. The one basic step is to give them value. Show them you are not here just to get their money; you are here as a resource to help them grow, or accomplish their goals, and that goes for no matter what business you’re in.

Having an e-mail signature with a quote that people could learn from is a great way of building “know, feel and trust” vibes. And yes, this quote is something I really believe in. Some people are satisfied that they are on the right track and my message to them is: No! Don’t leave it at that. You also need to keep moving forward.

Cheers,
Meny Hoffman