Wednesday, January 23, 2008

Announcing Another Notable Partnership!

Face it. Although you’d love to make the Fortune 500 list one day, you’re likely at least a few spots shy of No. 500. That’s OK. Just because you aren’t a multi-billion dollar, multinational company doesn’t mean you can’t be hugely successful in your own right. It takes time, patience, perseverance and marketing savvy to steadily elevate your business, but your marketing approach shouldn’t be modeled after Procter & Gamble’s (#24 on the Fortune 500 list by the way) for the simple reason that you’re operating in a different sphere.

Enter Square2Marketing. A strategic marketing consulting firm, they’ve created a concept called Reality Marketing™ which revolves around customers’ perspectives, opinions, challenges, and their pains when buying a product or service. They call it Reality Marketing because: “Many companies invest a lot of money in marketing programs that never work. These programs don’t work because they’re NOT grounded in reality; they look good, but they don’t consider the customer. While this might work for a Fortune 500 Company, it’s not going to work for you.” The Reality Marketing system identifies the approach businesses should be taking before they make it onto the New York Stock Exchange.

We’re proud to have Square2Marketing as a partner. Look forward to informative guides, lessons, and tips to help you get new customers, and increase your market exposure.

Wednesday, January 16, 2008

You've Got Questions. We've Got Answers.

We’re lining up a panel of exceptional business coaches who will be on hand to answer your tough questions. Their client lists read like a “who’s who in successful business”, and through our Ask the Expert feature, you’ll be able to tap their brains and get access to the talent that drives both major corporations and SMBs (small and medium sized businesses).

We won’t be releasing names before the site launch, because the list isn’t finalized. Actually, the list will never be final --- as the panel will be a dynamic, ever-growing circle of advisors, with a diverse range of specialties covering every area of business.

Plus, for in-depth coaching, Steady Elevation members will be getting priority access to panel participants.

Get ready to shift into high gear!

Wednesday, January 9, 2008

We're Putting Meat on the Bones of our Forms Section

We’ve begun loading forms into our Forms & Templates application.

Have you ever scoured the internet to find the right legal or financial form or template, only to come across one that seemed OK, but required you to purchase the form download? The Forms and Templates section will have more than 100 forms and templates in categories such as accounting, taxes, human resources, government compliance and more, that can be downloaded and customized for any business. The application is fully searchable so if you’re looking for a particular form, you can type in a keyword, and get a list of matches if there are more than one. And of course, the forms will be “browsable” as well, so you can just browse the categories, to see all the forms available.

Oh, and no purchase required – all you’ll need to do is click the download button.

Wednesday, January 2, 2008

We're Proud to Announce a New Partnership!

We’ve partnered with SmallBizAmerica to bring you audio shows and interviews with top business experts. The shows will be “aired” on a bi-weekly basis, and you’ll get to listen in on experienced and knowledgeable professionals who’ve worked for and consulted Fortune 500 companies (and small and medium sized businesses as well) to hear what works and what doesn’t in companies big and small.

Our first episode will be about Building Relationships, presented by Thom Singer who has more than 15 years of sales and marketing experience with firms such as RR Donnelley and Brobeck Phleger & Harrison. He is an expert in branding, positioning and networking, and has trained more than 1,000 professionals in the art of building professional contacts that lead to increased business. He is also the author of “Some Assembly Required” available in bookstores and at Amazon.com.

When do you get to listen in? Check the countdown page and stay tuned…